SEM or Search Engine Marketing & Website  Marketing

Search Engine Marketing (SEM) Increases Your Online Visibility

Search Engine Marketing (SEM) is a set of Internet marketing strategies that are designed to increasing the ROI (Return of Investment) of your website, or increasing the profitability of a business through your website the visibility of a website in search engine results pages and help to improve traffic to a website.

Search Engine Marketing (SEM) involves using a combination of techniques such as organic search engine optimisation, paid advertising through either pay per click (PPC) campaigns or email marketing through directory or paid listings, and other Internet marketing activities.

PPC (Pay Per Click) Overview

Pay per click is an Internet-based advertising model used on search engines, content websites and advertising networks where advertising clients pay only when a consumer clicks though the ad to visit that client's website.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The largest PPC providers currently are Google AdWords, Yahoo! Search Marketing and Microsoft Ad Center. The minimum cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

PPC (Pay Per Click) Marketing Benefits

Why use PPC Advertising?

• PPC Reach over 85% of active Internet users
  
• PPC Advertise to people who are already searching for what you sell
  
• Connect with new customers at the precise moment when they're looking for your products or services
  
• PPC Advertising is Immediate results or very fast to implement, start receiving traffic the moment your campaign is live
  
• Pay only when someone clicks though the ads.
  
• Pay Per Click advertising is 100% performance based, which means that you only pay for the users that we deliver to your website.
  
• Measurable campaign performance. This type of advertising is called pay per click and it is very easy to measure "click through rates" or "Cost per Click" and this give an idea of how many visitors arrive at a client website.
  
• Online real time reporting tells you what's working, so campaigns can be modified to maximise success

Do you have questions?

If you have a question regarding Search Engine Marketing (SEM) we would be happy to answer it for you.

Contact us today for a free quote and lets discuss how we can help you get the results you expect from SEM campaign.